Programme Objectives
- To help schools take a proactive approach to their PR and generate positive press releases and pictures for use in the local and national press, as well as on TV/radio
- To advise on the development of water tight school policies to deal with impromptu calls from journalists, including the ‘tabloid hack’. When is it wise to say no comment or involve your local authority press office?
- To advise head teachers or other members of staff on the preparation and best practice in answering questions during agreed broadcast and newspaper interviews
- To demonstrate how schools can use their websites more effectively to provide information and school news to parents and the communities they serve
Facilitated by:
Nicola Porter is most recently known as editor of TES Cymru. She has been a specialist education writer for five years, but has a journalism career spanning 16. In 1996 she joined the South Wales Evening Post in Swansea as a senior reporter leaving four years later to work for the Daily Mirror in Wales under the editorship of Piers Morgan. Following a stint as a researcher for ITV Wales, Nicola worked as an investigative journalist on the BBC Wales current affairs programme Week In Week Out before becoming a specialist education reporter at TES. She has recently launched her own business Education Reporter, details of which can be found on www.educationreporter.co.uk
Other information
Designed for: All schools, senior leadership teams, teacher groups and governors
Course duration: 10:00-16:30 (twilight sessions available on request)
Venue: ND Training Suite at the Motorpoint Arena (Fomerly Cardiff International Arena, CIA